{"id":13636,"date":"2016-11-03T21:48:35","date_gmt":"2016-11-04T01:48:35","guid":{"rendered":"https:\/\/margiewarrellold.flywheelsites.com\/?p=13636"},"modified":"2016-11-03T21:48:35","modified_gmt":"2016-11-04T01:48:35","slug":"women-global-business","status":"publish","type":"post","link":"https:\/\/margiewarrell.com\/women-global-business\/","title":{"rendered":"Women Going Global"},"content":{"rendered":"

Last week I had the opportunity to facilitate a ‘power panel’ of female founders at Business Chicks<\/a> ‘Movers and Breakers’ conference. It’s easy to look at women\u00a0like\u00a0Samantha Wills, Emma Isaacs and Lizzy Abegg – three trailblazing Australian entrepreneurs\u00a0who have built global businesses from the ground up- and\u00a0assume it was always in their stars; that they have something that you don’t.<\/p>\n

It’s not true. What is<\/em> true is that each of us can do pretty amazing things.\u00a0We just have to refuse to buy into the stories we tell ourselves about why we can’t, roll up our sleeves and do the hard yards!<\/p>\n

While not everyone aspires\u00a0to build a global fashion\u00a0empire or design jewelry for the stars, every single one of us can take an idea that inspires us and turn it into something that inspires others.<\/strong><\/p>\n

Drawing on the hard-won wisdom these big thinking women had to share, along with my previous interview with Emma Isaacs, founder of Business Chicks, below are eight\u00a0lessons for building whatever it is that lights you up.<\/p>\n

1. Be passionate:<\/strong> Building any business requires enormous investment of energy, grit and hard work. So be clear about why you\u2019re up to\u00a0the challenge and if you can\u2019t put your heart into it, get out of it.<\/strong><\/p>\n

2. Define your difference:<\/strong> Know what your brand stands for and how it stands apart from your competitors. Your value lies in\u00a0what sets you apart.<\/strong> So while you may want to out do everyone else on what they do well, your competitive edge is doing what no one else will ever do as well as you.<\/p>\n

3. Communicate your Why:<\/strong> Get your employees on board with the bigger mission you\u2019re trying to serve. People are hungry to feel that what they do serves a purpose bigger than profit.<\/strong> As Samantha Wills shared,\u00a0“You need to be always going back to the \u2018why\u2019.\u201d<\/p>\n

4. Risk mistakes:<\/strong> Don\u2019t wait to have a perfect plan. Just do what makes the most sense and trust that you\u2019ll finesse the rest as you go along. Fail fast, fail often and fail forward.<\/strong> As Emma Isaacs shared with me the first time I interviewed her for RawCourage.TV, “Every minute of the day I’m thinking I hope I\u00a0can pull this one off.”<\/p>\n

Unless we’re willing to back ourselves, to lean in to our fear and take the risk we never discover just how much we can do!<\/strong><\/p>\n